About The Owner

How Long Have You Been In This Profession?

A very long time. I was sixteen when I landed my first job at the O-Spa, a 17,000 sq ft spa at the Olympia Resort in Oconomowoc, Wisconsin. My job included herbal wraps and full body sugar scrubs. The new standards for draping are a good thing! For me beauty and fitness have been more of a lifestyle than a profession.

What about the salon/spa experience are you most passionate about?

Exemplary customer service. I serve out guest from the heart and truly enjoy it. Whether we are with a guest for 30 minutes or 3 hours, we have the opportunity to change someone’s day and sometimes, even their life. I am committed to staffing Acqua with people who are talented, compassionate, and truly want to serve.

What do you hope your guests take with them when they leave Acqua?

A full bag of Aveda products! Ha! No, but seriously. My hope is that every guest will leave feeling confident and renewed in their image, feeling balanced and happy.

Why do you feel Acqua Aveda gives spa goers an experience they cannot get elsewhere?

People are always amazed when they visit Acqua for the first time, we have managed to bring big city sophistication, a high level of customer service and blend it with the true nature of the island’s casual pulse. We truly deliver our tag line: “Acqua Aveda on the beach, where surf meets sophistication."

What other things do you love to do outside the Spa?

All sports, I'm a better participant than spectator
Entertaining, nothing makes me happier than having a house full of people
Laughing, sometimes at myself
Cowboy boots, wet dogs, fine wine, salty hair, sand on my feet and the sun on my skin

Amy Welch is recognized nationally as a spa operations and education expert.

Follow Amy’s blog for Spa tips and trends!

Amy Welch Director/Owner

Acqua Salon Spa Store
Holmes Beach Florida 34217
941.778.5400 business
amywelch@acquaaveda.com